What is AvA?
AvA is AI for customer conversations and the work behind them, made by PathOr. It is not only for sales: it answers every lead, order and support question in under a minute, by phone, WhatsApp, SMS or email, in the customer’s own language, then does the work: qualifies, books, collects, confirms orders, updates your CRM and sheets, and follows up until it is done. The same family includes AvA Social Canvas, an AI marketing co-founder that plans, designs and publishes your social posts, and the AvA app, a personal AI assistant for Android, with iPhone and desktop in beta.
Do I need to code or write prompts to use AvA?
No. Tell AvA in one sentence what you want, for example “call every new website lead in Hindi and book a site visit”. AvA proposes a plan, you press Build, and it sets up the assistant, the form, the follow-up journey and the channels in your console. You can also answer three questions instead and have AvA call your own phone to show you what a lead will hear.
Does it really reply in under a minute?
A form, a webhook or a missed call starts the reply straight away rather than waiting for a batch. It still respects the contact hours and consent rules you set, so a lead at midnight can get a WhatsApp message at once and a call when your hours open.
Which countries does it work in?
India today, with the UAE and Saudi Arabia opening now, then the UK, Australia and Singapore. In the US we work through agency partners. Phone numbers outside India come through Twilio, and you can bring your own Twilio account. WhatsApp and email work wherever your customers are.
Which languages does it speak?
All 22 languages of the Eighth Schedule of the Indian Constitution, plus English, Arabic, Spanish, French, Japanese and Korean. Callers can switch language mid-sentence and the AI follows them.
What does it cost?
You top up a prepaid balance in US dollars and pay for what runs: $0.05 per connected minute for a phone call, with the carrier, speech, reasoning, transcript and recording all included, and WhatsApp messages from $0.0044 each depending on the country and message type. There are no seat licences and no minimum. Pricing per qualified lead is available on request.
How does it avoid calling people it should not?
Every touch is checked first: the consent ledger, account-wide opt-outs, your contact hours in the contact’s own time zone, and in India the DND register and TRAI number rules. The AvA global release adds per-country rules: do-not-call registers you upload (such as the US National DNC list or the UK TPS) and an AI disclosure at the start of every call.
Will it work with my CRM and tools?
HubSpot and Zoho CRM sync built in, with Salesforce, Pipedrive and GoHighLevel arriving next; Shopify, Shiprocket, Razorpay, Cashfree, Stripe, Zoho Books, Tally, IndiaMART and Google Sheets connectors; webhooks in and out; any REST API; and MCP tools. Meta lead ads and Calendly are getting native connectors; today they, and most other apps, connect through Zapier, Make or a webhook.
Can my agency sell it under our own brand?
Yes. Run the whole console on your own domain and brand, give each client their own account with its own budget and data isolation, set your own prices, and publish ready-made solutions to the AvA marketplace, where publishers keep 70% of each sale.
Is AvA SOC 2 certified?
Not yet. We publish what we do instead: role-based access with per-record scopes, SAML single sign-on and SCIM, an exportable audit trail, a consent ledger, retention periods, a breach register, and our sub-processor list. A data processing agreement is available on request.
What is AvA Social Canvas?
AvA Social Canvas is the AI marketing co-founder in the AvA family. Give it your website once and it learns what you sell, your colours and your voice, then plans each week of posts, writes captions in 19 languages, designs posters and carousels with your logo, publishes on Instagram, Facebook, LinkedIn, X, YouTube, TikTok, Threads, Pinterest and Google Business Profile, and answers comments and messages. Nothing goes live without your OK, and there is a free plan. It lives at canvas.ava.pathor.ai.
Is there an AvA app for my phone or computer?
Yes. AvA for Android is free on Google Play: pick a persona, say “Hello AvA” hands-free, and it checks your calendar, opens apps, searches the web and helps you write, in your language. The iPhone and desktop apps are in beta, with testers lists open on this site, and you can talk to AvA in your browser right now.
