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Banking, financial services & insurance

Every applicant called back. Every due date chased. Every call on the record.

AvA runs the conversations a lender or insurer has thousands of a month: loan enquiries in the first minute, documents collected on WhatsApp, polite reminders before and after a due date, and renewals, each one checked against the contact rules before it goes out and kept on the record after.

Starts from the Lending & collections edition, installed in one go.

  • NBFCs & digital lenders
  • Banks & credit cards
  • Insurers & brokers
  • Wealth, broking & fintech
The agent architecture

5 agents, one orchestrator, your systems.

Each agent has one job. Journeys decide who acts next for each person, and every touch is checked against the rules first.

Your team, in the loop
  • Disputes and account questions arrive in Handoffs with a written brief
  • Approve a step before it goes out, from the console or WhatsApp
  • Take over any WhatsApp thread
  • Eligible applicants put through live

Where it starts

  • Website & app forms
  • Aggregator & DSA leads (webhook)
  • Inbound calls on your number
  • WhatsApp messages
  • Due dates from your sheet or LMS
  • Payment webhooks

Agents built by AvA

  1. Loan enquiry agentCalls every enquiry within the minute and finds out if they are eligible.
  2. KYC & documents agentCollects documents on WhatsApp and reads them into your records.
  3. Collections agentReminds politely, sends a payment link, and waits for the payment to land.
  4. Renewal agentBrings policyholders and borrowers back before something lapses.
  5. Service desk agentAnswers customers in their language, from your own documents.
Journeys decide what happens nextEach customer walks one journey: remind, wait, call, branch on what they actually said, wait for the payment, try again on a different day. An AI step judges each answer; the journey keeps the rules.
  • Already paid → stop
  • Promise to pay → remind on that date
  • Dispute → your team
  • Paid → recorded as collected

The work, in your systems

  • Razorpay
  • Cashfree
  • Stripesoon
  • Your LMS / LOS (any REST API)
  • MCP tools
  • Google Sheets
  • HubSpot & Zoho CRM
  • Salesforcesoon
  • Zoho Books & TallyPrime
  • Webhooks, Zapier, Make
One memory per personEvery channel reads and writes the same record, with typed answers you can filter.
Checked before every call and message
  • Collections calls held to 08:00–19:00
  • A purpose on every journey
  • Consent and opt-outs
  • Recordings you control
  • Access and the audit trail
  • Data rights and retention
Why it matters

Where the hours go today.

Applications go cold

An applicant who fills a form tonight has applied somewhere else by the time your team calls tomorrow.

Documents stall the file

A missing ID photo or bank statement holds a disbursal for days, and chasing it is somebody’s whole job.

Collections is a calling floor

Reminders, promises to pay, disputes and follow-ups, all tracked in spreadsheets, all needing the right hours and tone.

Every call must stand up later

Who was called, when, with what consent, and what was said. An auditor asks; most teams cannot answer quickly.

The agents

Who does what.

Each agent is an AvA assistant with its own voice, language and knowledge. They come back with typed answers, not transcripts to read.

Loan enquiry agent

Calls WhatsApp Website

Calls every enquiry within the minute and finds out if they are eligible.

  • Calls back form, app and aggregator enquiries while they are still warm
  • Asks your eligibility questions and comes back with typed answers
  • Puts the eligible ones straight through to a loan officer, or books a callback
Comes back with
Loan amountPurposeEmployment typeMonthly incomeCity
Can do mid-conversation
Live transfer to a loan officerBook a callback slot

KYC & documents agent

WhatsApp

Collects documents on WhatsApp and reads them into your records.

  • Asks for the ID or document on WhatsApp
  • Reads the photo into typed fields: name, ID number, date of birth
  • Asks again for what it could not read, and files the rest in a KYC table for your team to verify
Comes back with
Full nameID numberDate of birthStatus: received, verified or rejected

Collections agent

WhatsApp Calls

Reminds politely, sends a payment link, and waits for the payment to land.

  • A WhatsApp reminder before the due date, a call when there is no reply
  • A payment link in your own Razorpay or Cashfree account, and the run waits for the payment
  • Notes a promise-to-pay date and reminds them on that day
  • Passes disputes to your team. Never threatens, never shames
Comes back with
Already paidPromise to pay (date)Disputes itRefuses
Can do mid-conversation
Send a payment link on WhatsApp
Starts from the ready-made Payment reminder assistant.

Renewal agent

WhatsApp Calls Email

Brings policyholders and borrowers back before something lapses.

  • A renewal reminder, a wait for the reply, then a call
  • Works out what they said: already paid, a promise to pay, a dispute, or a refusal
  • Sends the payment link and records the renewal as collected
Comes back with
Already paidPromise to pay (date)Disputes itRefuses

Service desk agent

Calls WhatsApp Website Email

Answers customers in their language, from your own documents.

  • Answers product, branch and “which documents do I need” questions from your knowledge base
  • Speaks 28 languages and follows a caller who switches mid-sentence
  • Hands anything about a specific account to your team, with a written brief
Starts from the ready-made WhatsApp concierge assistant.

The loan-enquiry questions are an example. You set your own in the same picker, and every one becomes a column you can filter and export.

A run, start to finish

One borrower, one EMI

  1. Day −3, 10:00AgentWhatsApp reminder: amount, due date and a payment link from your Razorpay
  2. Day 0, 18:00JourneyNo payment yet. The journey checks: collections purpose, inside 08:00–19:00, no opt-out
  3. Day 0, 18:02AgentA short call in Marathi. “Salary comes on the 5th.” Promise to pay: 5th
  4. Day 5, 10:00AgentReminder on the promised day, link attached
  5. Day 5, 11:40SystemRazorpay confirms the payment. Recorded as collected, with the amount

An illustration of how the pieces work together, not a customer’s data.

The journeys

Ready to switch on. Yours to change.

Each one opens in the visual journey builder, so you can move a step, change a wait or add a branch, then test it on your own phone before it reaches a customer.

Collections with payment links

→ Payment collected, with the amount
  1. Due date approaching
  2. WhatsApp reminder with link
  3. Wait for the payment
  4. Call on silence
  5. Paid → recorded

Renewal with a dispute path

→ Renewed, or handed to your team
  1. Renewal due
  2. Reminder
  3. Wait 48 hours
  4. Call
  5. Paid · promise · dispute · refuse

KYC on WhatsApp

→ A complete file, ready to verify
  1. On the “documents pending” list
  2. Ask for the ID
  3. Wait for the photo
  4. Read it
  5. File it in the KYC table

Loan enquiry to loan officer

→ A qualified applicant on the line with your officer
  1. Enquiry arrives
  2. Called within the minute
  3. Eligibility questions
  4. Eligible → live transfer
  5. Not yet → nurture
Guardrails

Fast, and inside the rules.

Every call and message is checked before it goes out, for that person, at that moment. Not once per list.

Collections calls held to 08:00–19:00

The window the RBI sets for recovery calls. A journey marked for collections cannot call outside it, whatever else is set.

A purpose on every journey

Service, transactional, collections or promotional. The purpose decides the contact rules that apply to each person.

Consent and opt-outs

A consent ledger per person, the do-not-disturb register checked, and one “stop” ends every channel and every journey.

Recordings you control

Recording switched per number. Recordings open through short-lived links, only for people allowed to see that campaign.

Access and the audit trail

Roles, record-level access, SAML single sign-on, SCIM and an audit trail of every sensitive action, exportable.

Data rights and retention

Export or erase a person’s data with a receipt, retention periods per kind of data, and a breach register with the deadlines worked out.

Summaries of what AvA checks, not legal advice. More on the Trust page.

Ready-made

Lending & collections edition

Payment links, renewals, KYC on WhatsApp and a daily dues count. The assistants, journeys and tables arrive as drafts in your console, wired to each other. Three things to do before it runs:

  1. 1Connect Razorpay or Cashfree on Integrations.
  2. 2Get a phone number and set the journeys’ purpose to collections where it applies.
  3. 3Connect WhatsApp and have your payment-link template approved.
Install it from the Marketplace
Grow, with AvA Prospect

Find the next customers too.

Business lenders and insurance brokers can use AvA Prospect to find businesses by industry and place, from Google Maps or India’s company register, and start outreach on the channel each one answers.

  • Says why each business fits, with an opening line
  • Finds the people who decide and checks their emails
  • An AI SDR reaches out on the channel each one answers
How AvA Prospect works
Questions

BFSI, asked.

Anything else, ask us.

Will AvA call a borrower outside permitted hours?

No. A journey marked for collections is held to 08:00–19:00, the window the RBI sets for recovery calls, and the account cannot widen it. Outside it the person gets a message straight away (if they have agreed to messages) and the call waits for the window.

How does it talk to people who owe money?

Politely and briefly. The collections assistant is written never to threaten, shame or pressure anybody; it says who is calling and why, asks when they can pay, offers a link, and ends the call if they ask it to stop. A dispute goes to your team, not into an argument.

Can it connect to our loan management system?

Yes, if your system has an API. Add it by its OpenAPI description and AvA lists every endpoint, marked as reading or changing data; journeys and assistants then use the ones you allow. Google Sheets, webhooks, Zapier and Make cover the rest.

Where do call recordings live, and who can hear them?

In cloud storage, not in the database, opened through links that expire after 15 minutes, and only by people allowed to see that campaign. Recording is a switch per number, so a line can be left unrecorded.

Does AvA hold SOC 2 or ISO 27001?

Not yet. What it has today is on the Trust page: the consent ledger, per-country contact rules, roles and record-level access, single sign-on, SCIM, an exportable audit trail, data-rights requests and a breach register. We send our data processing agreement on request.

Hear it on your own phone first.

AvA builds the setup in your console and calls you, so you hear exactly what your customers will.