Pricing
Pay for what it gets done.See every rate underneath.
Phone call
$0.05
per connected minute, all in
from $0.0044
per message, Meta’s rate included
Qualified lead
On request
outcome pricing, by arrangement
Per outcome
What a result costs, worked out from the live rates.
Your customers are in
Show prices in
Your balance, rate card and invoices are in US dollars. Paying in pounds, euros or another currency? Your card is charged in US dollars and your bank converts.
A lead answered and qualified
$0.16
Example: A WhatsApp reply, a 3-minute qualifying call and a confirmation message.
- WhatsApp reply$0.0044
- 3 minutes of phone call$0.15
- WhatsApp confirmation$0.0044
A cash-on-delivery order confirmed
$0.0544
Example: A 1-minute confirmation call and a WhatsApp message with the order details.
- 1 minute of phone call$0.05
- WhatsApp message$0.0044
A payment reminder with a link
$0.011
Example: Two WhatsApp reminders carrying a payment link, and one AI step reading the reply.
- 2 WhatsApp reminders$0.0088
- AI step$0.0022
An appointment kept
$0.10
Example: A WhatsApp reminder the day before and a 2-minute call to rebook if they cannot come.
- WhatsApp reminder$0.0044
- 2 minutes of phone call$0.10
A phone minute
$0.05
A WhatsApp utility message here
$0.0044
An SMS
$0.10
Calls are shown at the published per-minute rate and billed like a phone line, so part of a minute counts as a minute. Some carriers and destinations are priced differently; your console’s rate card shows the rates on your account. WhatsApp includes Meta’s rate for the market and our platform fee; on your own WhatsApp Business account Meta bills you directly and you pay us the fee only. Payment-provider fees on links you send are charged by your own Razorpay, Cashfree or Stripe account.
Stay in control
Set a daily limit, pause anytime.
A daily limit
Set what the whole account may spend in a day. Once it is reached, nothing new starts until tomorrow; calls already in progress finish.
Pause everything
One switch holds every journey, campaign and broadcast without losing where anyone was. Resume picks up from there.
Prepaid, always
Services draw down a balance you topped up. Nothing can run up a bill you have not funded.
A ceiling on every journey
Set a hard spend limit before a journey may start, and it stops at it.
Warned before you run out
Low-balance emails go out before calls stop, with a daily digest of what was spent.
Budgets per client
Agencies give each client a budget out of their own balance and see what each one costs.
Every charge itemised
Each call, message and AI step shows its cost in the console, from the same ledger as your invoice.
Every rate
The full rate card.
Phone calls
One rate per connected minute: the carrier leg, speech, reasoning, transcript and recording are all in it.
Telephony Phone calls, priced per carrier and direction. Billed like a phone line, in whole minutes: any part of a minute counts as a full one. A rate set on the service applies to any combination that has no rate of its own. | $0.05 per minute |
Call recording storage Storing and serving the recording of a call, billed on the minutes of audio actually kept. Charged once when the recording is stored, not per playback. | $0.0015 per minute |
Messaging
WhatsApp is Meta’s rate for the market and category plus our flat platform fee. Incoming messages are free.
WhatsApp message One message delivered through WhatsApp, at Meta's rate for the recipient's market and the message category. Not charged when you connect your own WhatsApp Business Account — Meta bills you directly for those.
| by market, below | |||||||||||||||||||||||||||||||||||||||||||||
WhatsApp platform fee Delivering and managing one outbound WhatsApp message — sending, retries, template validation, the conversation record and the shared inbox. Charged whoever owns the WhatsApp Business Account. Incoming messages are free. | $0.003 per request | |||||||||||||||||||||||||||||||||||||||||||||
WhatsApp number Hosting one WhatsApp number for a month — the number itself, its WhatsApp Business Account registration, quality monitoring and the always-on inbox connection. Charged per active number, whether or not it is used. | $9.99 per month | |||||||||||||||||||||||||||||||||||||||||||||
SMS One SMS segment sent from a number we provide, at the carrier rate for the recipient's country. A segment is 160 characters, or 70 when the text has an emoji or non-Latin letters. Not charged on a number you connected from your own account: your provider bills you for those. | by market, below | |||||||||||||||||||||||||||||||||||||||||||||
Inbox Copilot summary Summarising one WhatsApp conversation for the agent handling it — the thread summary, sentiment, intent and suggested replies in the Copilot panel. | $0.0022 per request |
Journeys and outcomes
Entering a journey is free; you pay for the channels it uses and the AI decisions it makes.
Journey enrolment One contact entering a journey. Charged once when they enter, not per step — the channels a journey uses (calls, WhatsApp, email) bill themselves separately, so this is the orchestration around them. | Free per request |
Journey AI step One ai.* node making a decision — reading a transcript, extracting a field, writing a brief. Costs a model call per contact, which is why the AI nodes have their own switch. | $0.0022 per request |
Journey outcome One result a journey produced for you — a payment collected, an order confirmed, a delivery saved. Charged only on outcome-based plans. | by market, below |
Your own app, on the realtime API
For developers building their own front end on our engine. A different product from phone calls; never add the two.
Voice Realtime voice conversation, billed on session audio time. | $0.015 per minute |
Text chat Assistant text output in a normal (non-ambient) session. | $0.50 per million characters |
Ambient voice Audio time in an always-listening ambient session. | $0.05 per minute |
Ambient text Text output produced by an always-listening ambient session. | $0.50 per million characters |
Speech synthesis Speech generated in a built-in voice, such as a voice preview, billed on the characters spoken. | $5.00 per million characters |
Cloned voice speech Speech in a cloned voice, billed on the characters it speaks: its previews, and every word a cloned voice says in a web or app conversation, on top of the voice minute. Built-in voices are not charged this. | $40.00 per million characters |
Everything else
Only charged when you use it.
Meeting notes Meeting audio summarised by Gemini, billed on the audio minutes actually processed. | $0.0027 per minute |
Document OCR Reading a scanned page with a vision model when a PDF has no text layer. | $0.002 per page |
Other services
SMS platform fee Sending and tracking one outbound SMS segment — delivery reports, the message log, opt-outs and reply matching. Charged on every outbound segment, including from a number you connected yourself. Incoming texts are free. | $0.004 per segment |
AvA agent message One message you send to AvA, the agent in your console. It covers everything AvA does to answer it — reading pages, building assistants and journeys, making edits — however many steps that takes. | $0.02 per message |
Businesses found Each new business a Find Customers search returns from Google Maps. Businesses you already have, free sources and your own imported lists are not charged. | $0.005 per record |
Email address checks Checking that a person's email address exists before it is added to your contacts. Only a definite answer is charged; “couldn't tell” is free. | $0.01 per record |
3D avatar Added to the text and voice in a session delivered by the 3D avatar — the rendered character, its lip-sync and its second audio path. | +15% |
Presentation Added while the avatar is actually presenting a deck. A visitor who never opens one is never charged it. | +15% |
Rates are reviewed from time to time. This page reads them live, every five minutes.
How you pay
Top up, then forget about it.
By card, anywhere
NewTop up in US dollars by card. A document for every top-up and a monthly usage statement built from the ledger that charged you.
In rupees, in India
Indian cards pay in rupees with GST added and a tax invoice for each top-up. A paid top-up is credited even if you close the tab.
Questions
About the money.
What does a phone minute include?
$0.05 per connected minute covers the carrier leg, speech in and out, the reasoning, the transcript and the recording. It is billed like a phone line, so part of a minute counts as a minute. Some carriers and destinations are priced differently, and your console’s rate card shows the rates on your account.
How is WhatsApp priced?
At Meta’s published rate for the recipient’s country and the message category, plus our flat platform fee per outbound message, from $0.0044 in total. Incoming messages are free. If you connect your own WhatsApp Business account, Meta bills you directly and you pay us the platform fee only.
Can I pay per qualified lead instead?
Yes, by arrangement. Outcome pricing (a qualified lead, a payment collected, an order confirmed, a delivery saved, an appointment kept) is set per account while it is in pilot. Talk to us with your volumes.
Which currency am I billed in?
US dollars. Indian cards pay in rupees at the rate shown on the payment page, with GST added and a tax invoice for every top-up. Cards elsewhere are charged in US dollars and your bank converts.
Are there seat licences or a minimum?
No. Add your whole team and build as many assistants as you like. You pay for calls, messages and AI steps, and you can stop at any point.
Do agencies pay differently?
Agencies pay the same rates and set their own prices for their clients. Volume rates are available; talk to us before you commit to a number.
Comparing with another platform? See what their per-minute prices cover.
The cheapest test is a real call.
Set up in one box and your own AI rings you. Then look at what that minute cost: the same meter your customers’ calls run on.